This Privacy Policy sets out how we, Gentle Kids Limited (“Gentle Kids”), use and protect your Personal Data
that you provide to us, or that is otherwise obtained or generated by us, in connection with your use of our
website, mobile application and learning material distributed by Gentle Kids Limited (collectively, the
“Services”) in accordance to Personal Data (Privacy) Ordinance (Cap. 486) (the “Ordinance”) of the Laws of
the Hong Kong Special Administrative Region (“Hong Kong”). For the purposes of this Privacy Policy, ‘we’,
‘us’ and ‘our’ refers to Gentle Kids Limited, and ‘you’ refers to you, your company, our partner, your
company’s staff, and your customers, the user of our Services.
We may make changes to these Terms and Conditions at any time without informing you in writing. Any changes
made to these Terms and Conditions would be uploaded on our website and Gentle Kids App and they will be
effective immediately. You are encouraged to check our website regularly for any changes to these Terms and
Conditions.
Collection of Personal Data
We collect two types of data from you, “Personal Data” and “Non-Personal Data”:
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Personal Data means any personally identifying data, from which it is practicable for the identity
of an individual to be directly or indirectly ascertained, which we may collect from you when you
seek Services from us and include without limitation:
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Contact and identification information such as your company name and your staff’s name, your
potential customers’ name, company phone number, email address, address, company address,
BR, identification document numbers, copies of identification documents (for example Hong
Kong identification card, BR, utility bills), description, photographs and other similar
contact information.
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Financial information such as the last four digits and expiry date of your debit card
number, your credit card number, bank account information, bank sort code, IBAN, payment
reason, footprint of your credit history, and other similar financial information;
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Transaction information such as date, time, amount, currencies used, exchange rate,
beneficiary details, details and location of the merchant or ATMs associated with the
transaction, IP address of sender and receiver, senders and receivers’ names and
registration information, as well as other similar transaction information;
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Demographic information such as your company and the contact person’s age, gender,
nationality, country and other similar demographic information;
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Security information such as passwords, password hints, security questions and answers and
other similar security information;
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Device and technical information such as IP address, unique device identifiers (such as the
IMEI number for phones, the MAC address of the device’s wireless network interface), device
functionality (browser type and version, operating system and platform, hardware used,
browser plug-in types and versions) and other similar device and technical information;
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Usage information such as the full uniform resource locators (URLs), information about page
response times, length of visits to certain pages, page interaction information (such as
scrolling, clicks, and mouse-overs), error reports and performance data (ie: details of the
software or hardware related to an error, content of files you were using when an error
occurred), troubleshooting and help data plus other similar usage information;
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Any other information you directly provide to us when filling out forms, corresponding with
us (ie: email, conversations with us by phone or chat sessions), filling out surveys,
providing us with feedback and product reviews and other similar information.
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Non-Personal Data means aggregate and/or automatic information, which is data collected about the
use of our Services (including without limitation our websites, mobile applications and/or the
learning material), or about a group or category of users from which individual identities or other
individually identifiable information has been removed. This Privacy Policy does not restrict or
limit our collection, use, disclosure and provision of Non-Personal Data.
Use of Personal Data
We use the Personal Data collected from our Services for the following purposes:
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Provide our Services. We use your Personal Data to deliver our Services, such as processing your
account application, processing your payments, provide analytics to you about customers’ and child’s
behaviors, preferred types of family activities, extra curricular activities that they are joining
and other data;
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Maintain and improve our Services. We use your Personal Data to ensure our Services are working as
intended and improve our Service offerings to you;
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Develop new services. We use the information collected to develop new services;
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Provide personalized Services, including content and ads. We use the information collected to
personalize our Services for your company and parents in Hong Kong including providing parent- child
time recommendations , personalized content for advertisement strategies;
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Measure performance. We use Google Analytics and other analytics software to analyze and measure to
understand how our services are being used. This software may record information such as how often
our clients and other partners uses the application, events that occur within the application,
aggregated usage and performance data;
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Communicate with you. We may directly contact you through the email address or phone number that you
have provided. For instance, we will contact you if we want to understand the usage of the
application, give advice for advertisement strategies and recommend good parent-child time
activities;
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Prevent fraud and complying with legal and regulatory requirements. We may use your Personal Data to
analyze whether anyone is using our Services for improper or illegal purposes.
Direct marketing
Any use of your Personal Data by us for direct marketing or any directly related purposes would be in
accordance with the Ordinance and this Privacy Policy. We will only use your Personal Data for direct
marketing of our products and services and our business partners after we have obtained your consent and you
have the right to withdraw such consent at any time.
Disclosure of Personal Data
We may disclose the Personal Data collected to other members of our group of companies and to our
subsidiaries.
We may also disclose your Personal Data with third parties who assist us with our operations and internal
functions, such as personnel, agents, advisers, auditors, contractors, financial institutions, risk and
security system providers and other service providers in connection with our Services. Your Personal Data is
only accessible by our own personnel or the personnel of the third parties listed above for the purposes
specified above. Our own personnel and the personnel of the third parties will be instructed to observe
confidentiality and the terms of this Privacy Policy when accessing your Personal Data.
Transfer of Personal Data outside Hong Kong
We may transfer your Personal Data to places outside Hong Kong for carrying out the purposes, or the
directly related purposes specified above, for which the Personal Data was collected, or for storage or
processing in relation thereto. All the transfer of such Personal Data will be carried out in compliance
with the requirements of the Ordinance and our Privacy Policy. By submitting your Personal Data, you agree
to this transfer, storing or processing. We will take reasonable and practicable steps to ensure that your
Personal Data is treated securely and in accordance with the Ordinance and our Privacy Policy.
Retention of Personal Data
We will not retain your Personal Data for longer than is necessary for the fulfillment of the above purposes
and to comply with all applicable laws and regulations.
Third-party web services
We may use third-party web services such as Google Analytics on our website and mobile application. The
service providers that administer these services use technologies such as cookies (which are likely to be
analytical/performance cookies or targeting cookies), web server logs and web beacons to help us analyze how
visitors use our website and mobile application and make the information displayed on it more relevant to
your interests. The information collected through these means (including IP addresses) is disclosed to these
service providers. These analytics services may use the data collected to contextualize and personalize the
marketing materials of their own advertisement network.
Protection and storage of Personal Data
We have implemented reasonable and practical security measures designed to protect against loss, misuse
and/or alteration of your Personal Data under its control.
Accuracy of Personal Data
We shall take reasonable steps to keep your Personal Data as accurate, complete, and up-to-date as is
necessary for the purposes for which it is to be used. Personal Data that is used on an ongoing basis,
including information that is disclosed to third parties, will generally be kept accurate and up-to-date.
Where you inform us of Personal Data which is inaccurate, incomplete, misleading or not up-to-date, we will
update it in compliance with the Ordinance and our Privacy Policy, subject to our statutory rights and
obligations.
Changes to our Privacy Policy
We may amend this Privacy Policy from time to time by posting the updated policy on our website and mobile
application. By continuing to use our website and our mobile application after the changes come into effect
means that you agree to be bound by the revised policy.
Access to information and contact
Under and in accordance with the Ordinance and our Privacy Policy, you have the right to seek access to and
correction of your Personal Data held by us. In addition, you may request us to delete your Personal Data
that is no longer required for the relevant purposes which you have given consent. Such rights may be
exercised by you at any time. We reserve the right to charge you a reasonable fee for complying with a data
access request as permitted by the Ordinance.
Enquiries
If you have any questions or wish to access or correct your personal data or withdraw your consent to the
use of your personal data held by the relevant Gentle Kids Limited company(ies) for direct marketing, please
contact the Personal Data Privacy Officer of Gentle Kids Limited at:
Room 972, 9/F, 19W,
Hong Kong Science & Technology Parks Corporation,
Hong Kong
Attention:
Personal Data Privacy Officer (Marked Confidential) or by email at
support@gentlekids.com.hk
English Version
If there is any inconsistency or conflict between the English and Chinese version of this Privacy Policy
Statement, the English version shall prevail.